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Now that you have a good selection of keywords to build your Title from, you can start to put this together under the Title Builder.
There is a 200 character limit for the title of your Product and the number of characters used is shown under the box and changes as you type.
There is also a link to the Amazon style guide which you need to be familiar with and to keep checking as it is always changing.
To help you to organise your Keywords into an order of importance, you can drag the words down into the Keywords Organiser. Once you have dragged a word down, it is removed from the list.
From here, you can then add your Keyword to the Title or any of the bullet points. This Keyword will then show up under that area. You can move the words around to help with the order of importance.
If you need more Keyword boxes, just click on Add new keywords and start to fill another section out.
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Remember to keep the primary key phrase within the first 30-40 characters for customers searching on smaller mobile devices as they will only see smaller listing previews.
Now continue on to complete your:
Bullet Input;
Description Frame;
Prefooter;
Footer;
Backend Keywords.
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These sections are all covered off in full detail in SuperHero University - Ignite Phase 2 (Evolve 2) / Module 6 / Section 17 - Listing Masterclass with Melissa Armstrong. |
Remember to Save at any point to keep the work you have already done. If you Return to List, your information will not be Saved unless you Save it first.
You can choose to Save and add information to Product - this will then show up in your Product Common Data under the Listings tab for the Marketplace you chose.
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To edit a previously created Listing, click on the Edit button. This will take you into your Listing where you can amend, add to or delete information and Save your changes Alternatively, if you no longer want this Listing, you can choose to Delete instead.
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