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This section will show you how the Listing Builder Application works. For full details and methodology for creating a quality PDP, go to SuperHero University - Ignite Phase 2 (Evolve 2) / Module 6 / Section 17.
It also covers off Amazon’s Rules - what you can and can’t include. Ultimately, you are looking to create relevant and focused keywords.
There is also a Listing Masterclass that will go through the full process using the Listing Builder Application.
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The next step is to create keywords that your customer will be inputting to search for a Product. Remember to ‘emulate the customer’ as much as possible when identifying keywords. Check out Ignite Phase 2 (Evolve 2) / Module 6 / Section 17 which shows the Amazon Keyword Suggestion method and also Competitors' PDP method. It also covers off Amazon’s Rules - what you can and can’t include. Ultimately, you are looking to create relevant and focused keywords.
Type in the main Keywords and any other Keywords you identified from Amazon into the Keywords area and then click on Add.
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