Now that you have your list of Researched Products, you can start to look at ways where you can differentiate and add value to your Product to give you an edge over your competitors.
In order to add Gap Ideas, you need to be in the Edit mode. If you are in View mode and this is the first time that you are adding Gap Ideas for a Product, the box will be empty.
From here, you can click on Edit and this will open up the Gap Ideas text box. If you are already in Edit mode, this page will open up automatically.
Just add in your Gap Idea(s) and then click on Save once you have input all the relevant information.
When you review your Gap Ideas using the View mode, you will see a more condensed overview.
