Use the Listing Builder to create a Product Detail Page or Listing using keywords that will drive customers to your Product on Amazon. You’ll also create a description that ‘sells’ the main features of the Product.
This section will show you how the Listing Builder Application works. For full details and methodology for creating a quality PDP, go to SuperHero University - Ignite Phase 2 (Evolve 2) / Module 6 / Section 17.
To open the Listing Builder Application, select the Listing Builder Application link from the Dashboard.
This will take you to the Listing Builder page. If you have no information listed yet, the table will be empty. Otherwise, you will see a list of previously created Listings.
To Create a new Listing, click on the Create button.
Then select your SKU and Marketplace. The Description will automatically populate once you have input your SKU.
The next step is to create keywords that your customer will be inputting to search for a Product. Remember to ‘emulate the customer’ as much as possible when identifying keywords.
Check out Ignite Phase 2 (Evolve 2) / Module 6 / Section 17 which shows the Amazon Keyword Suggestion method and also Competitors' PDP method. It also covers off Amazon’s Rules - what you can and can’t include. Ultimately, you are looking to create relevant and focused keywords.
Type in the main Keywords in the Keywords area and then click on Add.
This will move the words into the next section down - Move keywords to organiser. You can add more keywords at any point and just click on Add and they will be entered along with the existing keywords.
If you want to remove a keyword, just click on the X beside the keyword.
To edit a previously created Listing, click on the Edit button. This will take you into your Listing where you can amend, add to or delete information and Save your changes Alternatively, if you no long want this Listing, you can choose to Delete instead.
