Now that you have your list of Researched Products, you can start to look at ways where you can differentiate and add value to your Product to give you an edge over your competitors.
In order to add Gap Ideas, you need to be in the Edit mode. If you are in View mode and this is the first time that you are adding Gap Ideas for a Product, you will see the message below advising that it does not exist.
From here, you can click on Edit and this will open up the Gap Ideas text box. If you are already in Edit mode, this page will open up automatically. Just add in your idea(s) and then click on Save once you have input all the relevant information.
When you review your Gap Ideas using the View mode, you will see a more condensed overview.
Remember to Save your information before moving to another page.