Add Listing to Amazon Seller Central

Remember that if you have used our Listing Creator application, the Listing Description will also have html coding included. Just click on Copy to Clipboard and then paste into Amazon. Follow the link to the Create Listing Order page to see how - the information is at the bottom of the page.

If you have used the Listing Builder Application and created your own listing, you can generate the html code from this page too. Follow the link to the Listing Builder to see how.

The html code is also available on the View/Listings page of your Product Common Data.

Create a new product listing

If you are unable to locate your product using Add a Product, you can Create a new product listing on Amazon.

Before creating a new listing on Amazon, ensure that you have the following information available:

Information	Description
Product Identifier	Most products have a unique identification code, such as a UPC, EAN, JAN, or ISBN. It ensures accurate information on the product detail page.
Offer Details	Offer details include the product's condition, price, quantity, shipping options, etc. You can update your offer information at any time.
Product Details	Product details include product name (title), brand, category, description, and images. These details give buyers a clear view of the product being offered and can be used to highlight special features. Mandatory attributes are subject to change depending on the category you are listing your products in.
Search terms	Backend Keywords. Strong keywords can help make your products easier for buyers to find.

Follow these steps to create a new listing:

Select Add a Product from the Inventory drop-down.
Click I’m adding a product not sold on Amazon.
You can choose one of the following options to create a new product listing:
- Search for your product’s category and click the Search icon button.
- Browse the Select a Product Category option for the category that matches the
  product you want to sell and click Select category. Choosing your category accurately can help buyers find products more easily.
  Note: You can favourite frequently used categories by clicking on the star. These categories will subsequently appear under Favourites at the top of Select a product category.
Enter the required information within the following tabs:
- Vital Info - Product ID (Barcode), Title, Brand, Manufacturer;
- Offer - Seller SKU, Your Price, Condition;
- Images - Images;
- Description - Bullet points / Key Product Features, Description HTML;
- Keywords - Search terms / Backend Keywords
  Note: You can select the Advanced View option to enter additional information about your product such as Keywords, Description, Bullets, etc.
Once you enter the required information in the tabs provided, you can click Save changes to complete the listing process. You can edit the information for your product listings at any time.

The information you provide will be published on Amazon typically within 15 minutes and your offer becomes visible to customers through search and browse. After you add new products or listings, confirm if you can find your products by searching or browsing for them. If you cannot find your products, please contact Amazon Seller Support by opening a case.

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Listing in multiple marketplaces

Whether you are matching to an existing product listing or creating a new one, you have the option to reach more Customers by making your listing available across multiple Amazon marketplaces during the listing process.

Provide additional attributes such as price for each additional marketplace in the offer tab, to create listings in those marketplaces in addition to the marketplace you have selected in the Seller Central header.

Prices should be provided in the local marketplace currency, which is denoted in the price field. If a detail page doesn’t yet exist in those marketplaces, Amazon will attempt to automatically translate and create a page on your behalf. This process can take up to 48 hours to complete, and you will be able to suggest content changes in local language after completion.

Available marketplaces are determined by where you are registered, and for marketplaces outside of regions like Europe or North America, by your linked accounts. To find out more about listing policies for each marketplace, go to Amazon’s Category, Product and Content Restrictions.

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Update your listing

You can update your offer for a product through the Manage Inventory page.

Go to Manage Inventory.

Click the Edit button to the right of the product offer you want to update. This will take you to the Edit Product Info page. On the Offer tab, you can update the following fields:

Condition note;
Your price;
Sale price (including start and end dates for your sale);
Start selling date.

Additional fields are available depending on the following:

The type of account you have;
The category of the product you are selling;
Your fulfillment method (fulfilling the orders yourself or using Fulfillment by
Amazon).

When you have edited the fields for your offer, click the Save and finish button.

Your offer will update on Amazon within 15 minutes. In case of maximum load on Amazon systems, it can take up to 24 hours for offer information and 48 hours for product information.